This is an awesome clinic by marketingexperiments.com and every? SMB should watch his free video webinar and make sure their designers watch it.? It was relieving to see at SBOC, we are doing the right things in our design that follows a lot of the conversion improvement strategies marketing experiments suggests.
Here are some take-aways from the conversion optimization video that help reduce friction:
- Headlines are essential
- load time of page is important
- forms ? keep them short, the shorter the better
- shorten the process to allow customers get to what they need to get to quicker, shorten steps whenever possible
- make the eye path is logical
- simplify objectives
- watch negative tone
- make your Call-to-Action (CTA) clear
- remove any distractions (don?t allow put auto-play videos and audio on your site)
- watch disorganized content
Remember that prospects and website visitor?s ask themselves 3 things:
- Where am I?
- What can I do here?
- Why should I do it?
Each page on your site needs to answer those questions.
One of my favorite quotes was: ?Friction does not occur on a page, it occurs in the mind of the prospect.?
What was one of your favorite quotes from this webinar?? Let us know in the comment section below.
Source: http://www.smallbusinessonlinecoach.com/blog/free-improve-websites-conversions-webinar-55-mins/
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