Facebook Launches First Branded Stickers, Previewing A Potential Sponsorship Biz

One day, brands might pay Facebook to become downloadable sticker packs. Facebook just launched its first branded sticker pack for messaging -- a collection based on the new Universal film Despicable Me 2. While the studio didn't have to pay to have them appear in the sticker store, and they're free for users, Facebook might eventually be able to charge brands for the viral exposure.

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