Part2 of this series of ?Internet Marketing For Small Business ? Do You Have An Online Marketing Strategy Yet?? shared the two key concepts of your online marketing strategy ? web internet marketing and targeted email marketing. Part 3 will proceed with your web internet marketing strategy and provide you with the critical information on how integrate it for optimal results.
Web Internet Marketing
A web internet marketing strategy must be an integral and complimenting part of your small business marketing strategies. As defined in part 2, web internet marketing is the process of website creation, development and driving site traffic with either organic search engine optimization methods or paid web advertising.
Here is the key to having a successful website. An actively website with good quality content, constantly updated, keyword-rich, well laid out, with strong traffic.
To have a site which is active, alive and high in traffic, you will need high quality content, consistently updating it with posts and articles. Keyword research is critical and you might want to gather a list of main keywords which you will write your article around. A well structured site layout not only helps with easy navigation, but also, expedites search engine spiders when they crawl your site.
And of course, web traffic generation is key to your site?s survival which brings us to the fact that you will need to execute strong organic SEO as a basic foundation. This entails writing unique title, meta tags as well as internal linking/content optimization. On-Page SEO is as critical as external linking would include getting backlinks by activities like blog and forum participation, submissions to web directories, article directories.
Time for Website Monetization
With a good content and steady traffic, you are now in a position to market online and make money from your site with your own products and service or become an affiliate market.
You could set up an online store on the site to directly sell your products. There will be times when other complimentary product site owners would request to JV with you or advertise on your site, thereby generating even more revenue for your business. Renting out ?online real estate? is one very popular way to make money from your site that many high traffic site owners are currently cashing in on.
Alternatively, giving away a free ebook or any other ethical bribes would be good bait in exchange for an email address you can send more information to sell your wares.
Integrating Your Web Internet Marketing Strategy With The Marketing Plan
Your web internet marketing strategy should form part of your marketing plan, in particular, part of the marketing mix. Distribution channels are strengthened with the added advantage of this additional reach, opening up new markets for your existing products. Online promotions strategies will target new and existing customers bringing in added revenue.
One key point to note however, is that you should never cannibalize your various channels of distribution and pricing. For example, you need to make sure that all pricing strategies are in sync and fair across all types of delivery channels. And online and offline promotions should always be comparative in their respective special offers.
In certain situations, you could literally spin off your web internet marketing strategy into a new business plan and run the online portion of your business independently.
Stay tuned for part 4 of the series ?Internet Marketing For Small Business ? Do You Have An Online Marketing Strategy Yet??
Check out more ?small business marketing strategies information here.
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